Stevie Johnson finished the 2015 ATP World Tour season with a career-high ranking of 32 in is second complete year on the tour. As a collegiate player at USC, Stevie became the most decorated tennis player in NCAA history and continues to develop as professional.

SERVICES

Center Court Marketing was responsible for the overall strategy of Stevie Johnson’s website as well as consulting on social media and affiliate marketing.

STRATEGY

Center Court designed the website to address both Stevie’s fans and potential sponsors. Fan engagement and sponsorship development were at the core of the design, content strategy and hierarchy.

WEBSITE

The website features a responsive design that looks and functions equally well on desktop, tablet or mobile. It features live social media counter, a live ranking feed from the ATP Tour, his personal tournament schedule and an e-commerce solution.

SOCIAL MEDIA

A social media “roadmap” was provided to Stevie and his agent in order to provide a look at how he could grow his personal brand.